Fashion, Trendy Cities

If we say fashion cities, all of us will immediately think about fashion capitals such as New York, London, Milan and Paris. Those 4 metropolitan are known for the hometown of fashion and designers.  Nowadays, many other cities has become so called “trendy cities”. Where new fashion styles and inspiration has been born. Trendy cities includes for examples Tokyo, Shanghai,  Copenhagen, Berlin etc.

For this article, I have chosen one trendy city, which I think that it belongs to one of the influential fashion city in Europe and it is Vienna.  Vienna is a capital city of Austria with population about 1.731 million. It is 9th largest European city. Austria is a German speaking country, because of its history. Borders of Austria included Czech republic, Slovakia and Hungary. Vienna has been always connected as a „City of music“.

This summer I have spent many times in Vienna, because it was convenient, since it is really close to my hometown and I had reasons to go there.  First of all I have spent my time on Art and Photography exhibitions, which are held most of them at Museums Quartier. Compared to Czech republic, Vienna have larger outlets and more brands to choose, therefore I have spent most of the time in Vienna shops rather than in Prague. I have been fascinated by local Austrian people. They’re sense of style and the way of dressing was totally different than I am used to in my country. I have to say that it is a positive pleasure to be out of a country. I am always looking forward for it, because in my opinion Czech people are way too behind from fashion.  To be honest, I have fall in love with Vienna city. I am passionate about photography, art or any kind of modern art exhibitions, and Vienna has bring me a various opportunities and chances to visit and to inspire myself.  The last visit to Vienna was during MQ Vienna Fashion Week in September. I have met various collection of not only Austrian designers, but designers from other European countries as well. This small fashion week has bring along many fashionable and aspiring young talents.  I have enjoyed my stay in this city and I would for sure recommended to others. Walking through city a city center and meeting all kinds of people, knowing that they have different lifestyle and life goals through their ways of clothing. It was just a totally different atmosphere and I have felt much more better in here than back in Czech republic, when I am talking from a fashion point of view.

To conclude, in my opinion Vienna is a great place for a short visit. It is very inspirational city with history. It has its own Fashion Week as well as exhibitions going on regularly. For people who are seeking for an inspiration, Vienna is a best place for looking an inspiration while walking by the river, visiting museums, castles or even during a walk on a street and passing around many shops and interesting people. I think, any town, city at any corner of the world apart from our hometown we will find it inspirational and somehow magnificent.


Personal Fashion Statement

What is fashion and what does it mean to me?

“It’s a new era in fashion – there are no rules. It’s all about the individual and personal style, wearing high-end, low-end, classic labels, and up-and-coming designers all together.”

— Alexander McQueenImage

Nowadays, we are living in a modern time where fashion plays an increasingly important role in individual’s life. Fashion has something to do with constant change during a period of time.

According to a sociocultural level of analysis in Psychology, it is stated that every human being has a need to belong to a group. Therefore the way how we dress up shows that we are being “accepted” to a particular society and groups. The garments what we are wearing helps us to identify with a group with others,  which could be our lifestyle, religion, profession or even our attitude. Today, fashion does not necessarily means that everybody has to follow current trends. It is more about individual’s different way of life, the reflection of every personality behind the clothing. First of all, the quote above said by Alexander McQueen describes exactly my words and opinion about fashion lately. What was fashionable many years ago, people might not seen them as fashionable nowadays. But it is said that fashion cycle is like a recycle. You never know, the trend of 60’s might by hit for a new era of young people. This summer the prevailing colours were neon colours or colour blocking style and next summer might be totally opposite and different composition. That’s why fashion is a constant change.

It is obvious that fashion has been influencing the way we dress up, but apart from that fashion has a huge impact on every aspect in our daily live. Our world is more controlled my modern fashion, even though we might not realized that. Fashion trends and designer’s collection has a hidden message behind that. It can have a touch of political issue or something to do with economic, social changes around us. Fashion is used as a way of communication. The way how we dress up is our lifestyle and it says a lot about us before we speak. That’s why, people dress up in different ways to express themselves. In the past when feminists wave take role, women dress up to be confident and to express their opinions.

To sum up, for me fashion means a lifestyle. It is very personal and a way how we communicate with others without talking, the way we are expressing ourselves.